Three prices shown to the same organic traffic (cookie 1/3 split). Revenue per visitor (RPV) picks the winner. The gold bar is the current champion: the live FFM $47 one-time, the bar every variant must beat. Caveat: FFM has huge warm funnel traffic and the variants get a small test slice, so a variant only truly wins when it beats the champion on comparable traffic with real sample (hundreds of visits, not dozens). Purchases, revenue and subs are live from Dodo; visitors live from GA4; FFM revenue is an estimate (sales × ~$47, multi-currency). Reload to refresh.