dashed line = the live $47 champion · a variant wins only by clearing it
Headline test
FFM Headline Test
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The headline test, in plain english (ROUND 2, live since 2026-07-31 · champion #7 vs #9, the same headline without the price, 50/50)
Checkout conversion, Stripe vs Paddle
Average order value · the upsell
FFM AOV & Upsell
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Every $47 buyer is offered the System on the thank-you page (live since Aug 1 · $39/mo · $97 season · $399 year)
Which plan they choose
Both sides come from the payment systems, never analytics. Buyers = completed Paddle transactions. Upsells = succeeded Dodo payments on the System account stamped metadata.src=upsell_success, which only the thank-you page buttons apply, so an organic /system sale can never be counted here. Course revenue is USD-only because mixed currencies cannot be summed, so AOV is a floor and the LIFT is the number to read. New MRR annualises each plan (season ÷3, annual ÷12).
Upsell offer A/B
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Which preselected plan sells better (a = Monthly $39 preselected · b = 90-Day Season $97 preselected)
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/system headline test
FFM /system Headline Test
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The /system test, in plain english (live since Jul 17 · A cost-math vs B sagging-muscle · 50/50 cookie split)
Visitors = GA4 experiment_impression by ffm_sys_variant (once per session), org/paid split by session channel group. Sales = succeeded Dodo payments stamped metadata.sysv; org/paid from the metadata.src landing-channel stamp (paid_* = paid, everything else incl. direct = organic-ish). ★ Org conv is the judge, same rule as the homepage test. Preview visits (?sv=) never count. Decision bar: ~1,000 visitors per side.
Quiz funnel · /start
FFM Quiz Funnel
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The quiz, in plain english
Leads & sales by day
Plan A/B test · current vs spine-first (ended · B cut, all traffic on A)